Well, someone got lucky today and won 7bo.com for just $260.00 in Sedo Auction this morning. The terrible part about the situation is that I have no control over the end time of the auction and it ended around 5:30 am US East on a Monday out of all days. Very little people are up that early on a Monday and if they are, they are getting ready to go to work and not much attention is being paid to what auctions are ending on Sedo.

Another theory for this low sale is Sedo’s new design and layout. Not only does the website look very “amateurish” but the layout is incredibly confusing and the home page no longer gives any attention to closing auctions. You have to navigate through the site to find the ‘Market Activity’ page and then hope that your domain is in queue to be shown on this page.  Before when you would go to Sedo.com or Sedo.co.uk they would have Featured Domains, Featured Auctions, Previous Sales, etc. on the front home page, where these domains got tons of exposure and most domains wouldn’t end without being extended due to the amount of added bidders / participants to the auction due to the visability.

Sedo needs to up their game and start listening to their customers about the changes.

-Mike C.